This is for some future functionality that we may build to show you some analytics from Google Analytics in your Sked dashboard, or for advanced users to match data from Google Analytics back to Sked.Ĭan I customise the UTM tag parameters added to each link?Īll users can disable the automatic tagging (below). We will also add a utm_content tag (in the format ' sked-5902dkjkkj3409340') that tags the traffic to the post ID of the post that the user has clicked on. Utm_source : instagram / facebook / linkedin / pinterest / twitter / gmb / tiktok / snapchat / notification These are the default tags that will be added: This is because the defaults (below) will include the relevant social network in the utm_source field. Your UTM tags are set up at the social account level. This includes manually published posts - we will add the UTM tags to the URL that you see in the Sked mobile app. If any link you include in a post already has UTM tags, Sked will not overwrite the tags that you have already included.īy default, we'll automatically add UTM tags to the URLs that you publish to all social networks, as long as the URL is included in the URL field. I'm already using UTM tags - will Sked Social change my tags? You can use UTM tagging to discover where visitors to a specific URL came from and which specific campaign directed the traffic to your site.
GOOGLE ANALYTICS UTM CODE
The code that you add on enables you to track certain parameters in your Google Analytics Instagram dashboard, like the traffic source.
You might recognise UTM tags in your URL bar from time to time, like: To put it simply, a UTM is a piece of code that you’ll tack on to the end of a URL. Without them, you can find yourself struggling to track social traffic in Google Analytics.Īlthough you will be able to see the results of your paid Instagram campaigns within the Facebook Ads Manager, if you want to track traffic coming from your bio link or if you want to compare a social campaign to another campaign found within your Google Analytics dashboard, UTM tagging is basically the one and only solution to achieve those goals. It can definitely seem scary at first, but it is extremely helpful to you as a marketer.
UTM is short for “Urchin Tracking Module”.
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